Xul Beer Company Set to Open This Week

Xul Beer Company, 213 East Fifth Avenue, Knoxville, October 2020

Brad West, Bently Blackshear and Tara Thacker are ready to start offering their labor of many months. After well over a year of making plans, struggling through obstacles, including a pandemic, they are making beer and are anxious for you to give it a try. Xül is located at 213 East Fifth Avenue and will offer a soft opening this weekend, beginning Friday.

Brad is from nearby Vonore and got his degree from UT in International Business and Supply Chain. He’s been working in logistics in the beer industry for several years and after another investment in a brewery, decided he wanted his own thing. That’s when he met Bently.

Xul Beer Company, 213 East Fifth Avenue, Knoxville, October 2020

Xul Beer Company, 213 East Fifth Avenue, Knoxville, October 2020

Bently is from Nashville and comes from an entrepreneurial family. He started homebrewing in college at UT where he received a degree in entrepreneurship. He continued experimenting after college and got a job in sales with a regional brewery, but he always had in mind starting his own brewery. He will be the primary brewer for Xül.

Tara is from Anderson County. She studied Communications. After college she worked in retail management as a store manager, district manager and in the home office for large regional companies. Her most recent job was as operations manager supporting 100 stores. She’ll manage front-of-house operations for the new company.

Xul Beer Company, 213 East Fifth Avenue, Knoxville, October 2020

Xul Beer Company, 213 East Fifth Avenue, Knoxville, October 2020

Xul Beer Company, 213 East Fifth Avenue, Knoxville, October 2020

When the three met at a beer festival, they began tasting beers, making beer and exploring possibilities. They learned that their tastes were similar, and their goals and visions aligned. By February of 2019, the group was all in. They quickly found a location they loved when they spotted a “For Lease” sign in the big windows in the front of the former VW dealership owned by AC Carmichael.

They quickly signed a lease, and they say the relationship with their landlord has been great. They ordered engineering and environmental evaluations for the site, confirming it was suitable for their purposes. They loved the mid-mod feel of the building and the massive semi-circular bay of windows. They incorporated the look into their new design and style.

Xul Beer Company, 213 East Fifth Avenue, Knoxville, October 2020

Xul Beer Company, 213 East Fifth Avenue, Knoxville, October 2020

It took a year to take care of the studies and get financing lined up. The loan was approved in December and construction was set to begin in March. Due to the pandemic, the highly specialized equipment was delayed due to supply chain issues. One of the workers became ill. Once construction was finally able to begin, it went rapidly, starting around mid-May and finished by mid-September with the major work. In the end, they had transformed the 6,700 square feet into a brewery with a brand-new brewing system, a new HVAC, sprinklers, electrical and plumbing.

They also used the last nearly two years to travel to other breweries and taste beers, while developing their own. They noticed that many breweries were located close to other breweries, creating a synergy. This will be true for the Xül location, which is in walking distance of six other breweries and within a five-minute drive distance of several others. That they have a large amount of parking is a bonus.

The group is looking to brew the kinds of beer they’ve seen people get excited about and they expect their beers to evolve over time. They have “hazy IPAs” which they describe as “aromatic and flavorful, but not bitter. They have a sours and stouts and say they’ve had a lot of fun infusing different flavors, like German chocolate, cobbler, tiki. Bently said, “There is a lot of territory to explore.” They’ll also have lagers and pilsner and “beer flavored beer just for hanging out.”

Xul Beer Company, 213 East Fifth Avenue, Knoxville, October 2020

Xul Beer Company, 213 East Fifth Avenue, Knoxville, October 2020


The group has secured top line equipment, including a 10-barrel brewhouse and a massive mash tun, which will allow for “brewing high gravity beers with ease.” They have 100 barrels fermentation space, which is equivalent to 200 1/2-barrel kegs. Bently says he can’t wait until the opening work is done so that he can start having fun with the setup which, he said, is better than he’d ever dreamed he’d have.

While they will offer their beer at a few key accounts around town, most will be directed to their taps or sold in 16 oz, four-can packs, canned by their partner Iron Heart Canning. They are also developing a barrel aging program that Bently is excited about.

They are aware they are opening in a pandemic, so until that is over, they will not approach their nearly 160-person capacity. “We want to be as successful as possible but protect the city and do the right thing. We can’t put our dream on hold forever. We were far along and believe in this so much that we never considered quitting.”

Xul Beer Company, 213 East Fifth Avenue, Knoxville, October 2020

Xul Beer Company, 213 East Fifth Avenue, Knoxville, October 2020

They will have a range of seating from bar seating to table tops to seating along the windows and comfy seating. composed of soft chairs and a couch with a coffee table, in small groupings. They want it to be a place for date night, as well as friends going out for a fun beer experience.

They’ve given a lot of attention to detail, none of which is more notable than their 22 taps tied to temperatures perfect for different types of beer. “Our draft system consists of 22 flow-control taps spread across 3 under-counter coolers, with each cooler set at a different temperature. This means those crispy bois, fruited sours, & other beer-flavored beer will be served at a chilly 38 degrees while our bombed out hazies will be at served at a perfect 44 degrees.” Stouts will be served at a “proper 52 degrees.”

Xul Beer Company, 213 East Fifth Avenue, Knoxville, October 2020

Xul Beer Company, 213 East Fifth Avenue, Knoxville, October 2020

They’ve installed a beautiful, clean line, quartz bar and say they drew inspiration from their favorite beer bar in Brooklyn, Tørst. They paid a lot of attention to the mood, environment, and architecture they thought would also be a hit in Knoxville. But it is all intended to be fun, from the digital menu boards, to the movie posters and the goat head with the pink goatee. Eugenia Almeida with A New Hue did a number of interior touches, including the gold-leafed logo on the wall.

For their food program, they will start with a rotating list of food trucks but have plans to purchase their own food truck which will sell New York style pizza and will operate right outside the door. They are hoping to have that in place by December and will have other small food items, as well. There will be some outside seating very soon.

The name is also part of the fun. It’s a bit of a mystery at first — how do you even pronounce it? (Pro tip: it rhymes with tool). The meaning can be traced to a computer game and ancient Sumerian culture – take your pick. It is defined in the urban dictionary as cool in a bad way or bad in a cool way.

Xul Beer Company, 213 East Fifth Avenue, Knoxville, October 2020

The tasting room will open at 5:30 this Friday, October 30 and will be open from noon to 11pm on Saturday and noon to 7pm on Sunday. Afterward, regular hours will kick in: 4pm to 11pm on Thursdays, noon to 11pm on Friday and Saturday and noon – 7pm on Sunday. Hours and days will likely expand as time passes. There will be a Grand Opening featuring a bottle release in November.

You can find them at all the usual places: Facebook, Instagram, and their website. They have a great selection of merch, some of which you’ll find here.


  1. Given the name & opening- let me be the first to ask- “Who ya gonna call?” Great timing! Welcome to the neighborhood!

  2. Jan Houser says

    Always a delight to read and view photos…thanks for keeping Knoxville thriving.

  3. When I read the name I thought of Ghostbusters but they spell it Zuul.
    Thanks as always for keeping us in the know of new spots in town and the interesting stories behind them.

  4. The brewery itself looks absolutely fantastic and they’d have been hard-pressed to find a better location; I typically worry that Knoxville is a bit oversaturated in terms of craft breweries, and obviously can’t speak to the quality of this beer or its uniqueness relative to all of the other options in town, but Xül’s owners clearly put a lot of time and effort into developing this venture and I have no doubt that it will succeed.

  5. I’ve always thought this place would make a great bar and/or brewery! Love the building… can’t wait to try it out!

  6. What an amazing transformation of this old commercial space, and a wonderful addition to downtown. Fifth Avenue seems to be making a come back!

  7. Kathy Williams says

    I agree with GBO203. Gosh. The craft beer places are everywhere! I’d love to see some gourmet food stores, homemade pasta, bakery, plant- based stores.

  8. Elizabeth Gall says

    Alan, can you clarify for me? Is this the location that Theater Knoxville Downtown had originally announced they would open in? It is bothering me because I thought that is what I remembered! Thanks!

  9. Support small business and growth downtown- especially now! Can’t wait to stop by and try it out.

  10. It’s not mentioned in the article, but …This brewery opened up in the same exact building that currently houses another brewery as well.

    If this fact isn’t the perfect microcosm for the beer scene in knoxville, I’m not sure what is.

    • KnoxvilleUrbanGuy says

      Good point. I didn’t want to dilute the opening by talking about that specifically, but that is one of the breweries I referenced. Hopefully they will open their taproom soon.

  11. Looking forward to sampling their wares!

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