TVA Credit Union Opens on Market Square

Photo Courtesy of TVA Credit Union

As first covered here last August TVA has now officially moved its downtown branch to 31 Market Square. The short move around the corner reflects changes in banking over the last decades. No one could have known at the time that the move would come during a pandemic, but with the trend toward less in-person banking likely to now be accelerated, the need for massive bank lobbies is now a relic of the past.

31 Market Square, most recently home to Bluetique, which occupied the spot for about 5 1/2 years, has been minimally altered. The once dark grey paint color was lightened, which highlights the dentil molding which tended to recede from sight with the darker color. A brighter awning bearing the TVA Credit Union Logo has replaced the previous awning.

Before Renovations by the TVA Federal Credit Union at 31 Market Square, Knoxville, August 2019

Previous Location of the TVA Federal Credit Union at the corner of Gay and Wall, Knoxville, August 2019

Previous Location of the TVA Federal Credit Union at the corner of Gay and Wall, Knoxville, August 2019

A new entry was built into the left window bay in order to accommodate the new location for the ATM. The arrangement allows access at all hours, some protection from the elements, and visibility through the clear glass that remained on the front.

Inside, you’ll find 2,000 square feet of efficiently designed space. George Armour Ewart Architect led the design effort. It might seem contrary to have a smaller space when we’re supposed to remain distant, but the floor is clearly marked six feet apart in front of the two teller windows. In a rush, a line might be forced out the door a bit, but there is rarely a rush at any brick and mortar banking location or at this branch.

If you walk by the old location at the corner of Wall and Gay, you’ll find it closed. Sale of the building is to be finalized to Cocoon Resources, a venture firm investing in health technologies. I hope to have more on that, soon.

At the new location, you’ll find the same services you enjoyed at the other location, but in a more compact space right between the Chamber of Commerce and Stock and Barrel. You’ll even find your favorite tellers. In addition to other banking services, they offer a coin machine, money orders and cashier’s checks, notary services and wire transfers.


  1. Oslo Cole says

    This move makes sense to me. I always felt like the lobby of the old location was WAY too large, but more importantly that the ATM was a bit too exposed to potential wrongdoers. Looking forward to checking out the new location… whenever that day comes!

  2. Kenneth Moffett says

    The change of the frieze color is unfortunate in that it removes a measure of continuity among that three-bay facade. Other such longer facades in Market Square have largely maintained consistent color treatments, a desirable foil for the otherwise polyglot single facades. Color is hard and rewards research; some unfortunate choices appear here and there on Market Square and on Gay Street.

  3. Anybody know if thereโ€™s still a coin counter at this location? Thank you!

    • KnoxvilleUrbanGuy says

      There is. The most important part! ๐Ÿ™‚ At least back when we used coins. ๐Ÿ™

  4. What a waste of a valuable space that could be interesting and engaging to visitors and neighbors. Dark and closed at night and weekends – boring. The credit union should have rented a place in the TVA towers where they belong.

    • You’re right, should have been another bar or brewery.

      Because thats not played out or anything.

      • Right Alison, not either of those. But something creative like the cat cafe that Alan profiled several weeks ago. Just kidding, but NOT a boring bank. Oh well, it’s done.

  5. Good day! I agree with the first comment, and I am also very glad that the building was updated, the lobby was too huge, until you reach the point you will feel thirsty, lol. But of course, from the side of architectural value, you ruined the facade of the building, which violates the general structure of the building and looks like a wart, lol. I hope next time you take this into account and make a small reconstruction. And at the ATM it was really possible to run into trouble.

  6. Good point, Mary. I love clusters of boutiques- intimate cafes – antiques and ART- Like the Old City in 1994.

  7. Tim Burns says

    On an interesting side note, this was the location of the old Crystal Theatre from 1935 until the late 50โ€™s. Lots of westerns were shown there, that included bank robbers. But that Sheriff always got their man!

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